Business Analysis

Every online business no matter what sector they trade in must first understand the way to market their products or services to the biggest and most appropriate online audience.

Transparent SEO run what we call a skeletal dissection in order to give us and you a solid path to follow to guarantee success. We call it the skeletal dissection as we want you to think of your business as a Skeletal structure of many independent parts each needing to have a separate function, yet work collectively to achieve the desired effect.

The dissection will start with Level 1: Understanding the Plan. We will gather a full overview of your business’s online and offline positioning as well as gathering a brief of your business objectives and goals.

Once we have the information together we will start dissection level 2: Market intelligence. Understanding what your business represents online, where you are positioning your business, who your REAL competitors and customers are, what you need to do & why, what you do well and what you don’t, keyword & phrase research and finally the most important thing your business must always do. S.W.O.T.  analysis. Strengths, Weaknesses, Opportunities and Threats. Without this you will never really know how best to move forward.

Once this has been achieved we then move onto Level 3: Website dissection. This is when we will cover every aspect of your website. Although many web designers are excellent at producing beautiful looking websites, it is often seen that the structure does not meet your business needs. Your website needs to be seen. Your website needs to attract visitors. Your website needs to be easy to use & understand. Your website needs to empower your customers to buy your services or products and be able and ready to grow. Our team will look at every aspect of your website and produce a detailed report of every thing that is working for you and everything that is working against you. We will explain what needs to be done using our Website Analysis Reports to ensure you are seen as a serious player in your chosen field.

In Level 3 it is vital that you understand that your website must be able to achieve two main goals. It must be a website that your potential customers want to use & it must be fully (SEO) Search Engine Optimised to ensure that it meets the high standards expected from the online search engines like Google, Yahoo & Bing. Do not be fooled by thinking there is a short cut to success. It takes focus,determination and knowledge of web marketing and search marketing.

If transparent SEO agree to work on your business, our team will fully analyse your website and its position within your marketplace both online and offline. Once we have completed our reports we will then produce a full brief of what, when and how to do what needs doing to make things happen.

Search Engine Optimisation is not what you think it is. The first thing to remember is that your business is unique and that your business has customers. With this in mind we want you to change the meaning behind the phrase SEO to - “Search Every Opportunity”.

Our team will help you do this and it will be specific to your business not each search engine. Google & the other major search engines are constantly changing their algorithm to ensure the most relevant results are given based on the chosen search term. It is well known that there are 100’s of factors that come into play in each search engine’s algorithm. Even though the actual factors are a closely guarded secret our team keep up to speed on all developments in Search Engine Optimisation, Search Engine Marketing & all relevant changes to the way the search engines think and behave.

Many business owners are always telling us they want to understand their online business and do not like giving it to outside agencies. The full Business analysis is part of our overall service and can cost as little as £500 depending on your website. The report will give you all information needed to develop a lasting business online.

This service is also available for pre design websites and website re-designs.