SEO Advice

The following points are we believe the top do’s & don’ts that you must ensure in order to make the most of your online presence. Although it is thought that there are over 200 different things Google take into account in their algorithm, the basics to get any company started are based on common sense and putting the end user experience first.

Transparent SEO top ten tips for a successful website is free SEO Advice and should help you get started with your Search Engine Optimisation.

1, Don’t try and please Google or the other search engines. Google are not your potential client. Too many companies spend all their time trying to give Google what they want instead of giving their customers what they want.

2, Do add Content, content and more content. Your website content must be fresh, Unique and exactly what your potential customers are looking for. Use your own content and never ever steal content from another site. The more unique the content the more you will benefit.

3, Don’t get fixated on picking what YOU think are the main keywords you wish to get found for. This is a common mistake. Keyword research is a continually evolving process. Keywords and phrases that work today may not work as well tomorrow or have alternate meanings online. Long tail keywords are the name of the game. Big single keywords will only bring in selected customers on a broader spectrum all less likely to buy or use your services.

4, Do Regular updates. No matter what your site is selling it is important to ensure it is fully upto date. The internet is always changing and you can never stand still. You must be forward thinking for a great future.

5, Do Keep your site simple. Flashing banners and fancy pop ups always look great. Yet they  are not always the best for your website userbility. Keep it simple and easy to understand.

6, Don’t keyword stuff. The major search engines will penalise you if you try to manipulate your sites positioning by simply adding keywords in your site or by over using keywords.

7, Don’t try and do it all yourself. Whether you want to believe it or not, you DO need professional SEO help and web advice.

8, Don’t be fooled by success. The Internet as we know it does and will continue to evolve. You must realise that there will always be another company fighting for YOUR search engine ranking position. Every company wants to be the number 1 and will fight you very hard to steal your customers.

9, Do remember that trading online and iinternet marketing are unique. Being successful online is not about who has the most money to spend. Its about who can be there to give their clients what they want, when they want it at a price they want to pay.

10, Do remember it is your business. Always strive to learn as much as possible. You would not start your own business and let someone else decide how it is run. The best person to run your business is you. Everybody else are simply advisers.