This is the other side of SEO. SEO is ensuring your website is exactly what the search engines are wanting to show your company to their users through organic results. Search Engine Marketing SEM is all about marketing your company through the various mediums online to gain the most relevant traffic.
Most companies class the SEM side as using paid advertising such as google adwords or Yahoo & Bing “Pay per click” campaigns. Although this is true to some degree. Here at Transparent SEO, our web professionals want all our clients to remember that there is more to the internet than Google, Yahoo & MSN. Search engine marketing involves spreading the word of your newly optimised website throughout the internet community. This can be achieved through blogs, News articles, Link building campaigns, Social networking, forum posts, offline marketing, brand awareness campaigns and much more. As an online search company and we can help you with all of these different aspects of online marketing.
It is well known that sales can be had quickly and easily by using the pay-per-click method. Yet these can be very expensive if not used with other mediums. Pay-per-click is when you set up campaigns with lets say Google, you then bid to get your advert near the top of the results in order for users to see your advert and then click on it and visit your site. This is all well and good, but definitely not for the faint hearted. Factors that decide where your advert is shown include, the amount you are prepared to bid, the quality of your advert, the relevance of your advert to the keyword or key phrase searched and the landing page relevant to the searched phrase or keyword.
All sounds easy doesn’t it. Get the mix right and away you go. Yet, It can be a very expensive way of getting sales. Many small companies have tried to do it themselves with limited success. We believe they are an excellent way of getting sales, but any pay-per-click campaigns need to be set up correctly and work in conjunction with other marketing campaigns running.
Search marketing is an ongoing process just like any traditional marketing campaign. Leading multi-national companies such as Coca Cola and mars achieve the high level of success in their business by ensuring their brands are effectively marketed 52 weeks a year, year in year out. If you really want to reach the top you must be prepared to run long term online marketing campaigns, even if it is on a minimal budget. Little and often is much better than spending a small fortune in the hope that you hit the big time. As a rule of thumb we ask all our clients to remember that it is how often people hear, see and talk about your company or brand that will allow it to grow and not how loud you shout for 10 seconds. Regular little bursts in the right places can give the most amazing results.
Our website consultants can have a look at what you want to achieve and advise of the most cost effective way of implementing the campaign. As always the aim here is ROI Return On Investment. Why would you want your hard earned monies to be squandered for little or no return.