Our clients always ask what does Search Engine Optimization -SEO entail? Well, In its basic form it is about adjusting all aspects of your website to reach maximum relevancy in relation to your chosen market. Once done it will ensure your website is shown by the search engines in the SERP's (search Engine results pages) when potential clients are searching for your products or services. This is achieved by checking all aspects of your website including, keyword variables, keyphrase & content relevancy, navigational process, scripting, design, layout, ordering processes, user experience analysis, indexing potential, sitemap analysis and implementation and much more.
When SEO companies offer to optimise websites, clientís often believe their website is already optimised and they have all the bases covered. However, It is usually very far from the reality. Most companies think web design and SEO are the same thing which in our experience leads to our clients being led down the wrong route.
Without being well optimised it is virtually impossible to rank well, no matter how much you have been charged for your website to be built. In over 90% of cases Transparent SEO have had clients that had not been made aware of some very important aspects of search optimisation. Although there is no definitive list of do's & don'ts as far as SEO is concerned, it is possible to gauge the variables accordingly. As each website is unique and requires specialist guidance by companies with the experience and knowledge to put the full jigsaw which is SEO into place.
Over the next 2-3 years Transparent SEO believe the internet and search marketing will continually evolve. It is apparent that the major search engines are striving to give the end user the best & most relevant experience possible. Business owners who are on top of their website's SEO needs will be able to react quickly to all changes that come along. Unlike traditional bricks and mortar businesses, online businesses must realise that the website they have had designed to sell the goods or services they offer is as important as the goods or services themselves. It is worth remembering that in very sector there are 1000ís of companies all fighting for the business. It is not possible to have a website and expect to have a viable online business unless you are prepared ton understand what your goals are and how to achieve them. No company would ever agree to start a business they didnít really understand. However millions of businesses have been made to believe having a website opens up new markets only to be left with the reality that they bought a shop or office off the main street.
The best way to imagine the benefits of quality SEO to poor or none SEO is to visualise a huge shopping mall. This mall has one main entrance to it. Lets call this entrance the "googleplex entrance". In traditional shopping malls, it is the companies who pay the most money in rent who get the best positions in the mall where all the customers go and can be near the "Googleplex" entrance, whether they are relevant or not. In the world of the internet, the customer tells the "googleplex" what they are looking for at the entrance. The "googleplex" then gives every business the chance to meet these needs whether they be a small independent business or a world leading multi-national business. The more relevant the business is to what the customer wants will be at the front door of the online shopping mall.
We are sure you have all heard of companies starting from scratch online and now the owners are millionaires. These people achieved this by doing what was needed to get there. They had no fear of the global companies. They understood the playing field and played the game of their lives. Every business can achieve great success online. All you have to do is want it enough and invest in quality SEO.