Some answers to your Search Engine Optimisation Questions!
Whatís an algorithm?
All the search engines use different calculations and variables to decide which websites are giving their users the desired results following a search being made. Google are without doubt the most popular search engine in the world and use a unique set of calculations and variables that make up the google algorithm. These variables and calculations cover over 200 points with each one having a different impact on what you need to consider on & off your website. In addition to this it is important to remember that what works today will not always work tomorrow. As Search engines and online companies strive to be the best the Algorithm;s are a constantly changing equation will many search engines doing updates and minor changes pretty much 52 weeks of the year.
Why should I care about the search engines Algorithmís?
The algorithm of each search engine has been designed to give the user the best results based on what they are searching for. Therefore if Google uses certain variables to decide which website is the best to show its users. It makes perfect sense to ensure your website has also been designed and marketed with the end user experience being the number 1 priority. The algorithm will help you design and promote your business to the correct market.
Where can I find out what the Algorithm is?
The search engine algorithms are a closely guarded secret. This is to ensure the scammers and hackers cannot artificially manipulate their site and give the end user a poor experience and not give them what they want. Knowing the points of the algorithm is simply not enough. Each variable has a different level of importance and it is easy to make huge mistakes without seeking professional help. Example: Where, when, what order, font, meaning, how often, density ratio, relevancy of pages and the tables you use to manage your pages is only one small part but has a huge impact on the algorithm variables. Each change or variation brings in a host of new calculations and will have an impact on what you are trying to achieve. As this is such a small part of the overall site structure needed to gain top positions, it is vital to get it right and seek professional help. We don't mind who you use, but please choose your SEO support company wisely.
Is there a quick way to get to the top?
There is no quick fix for successful trading online. No matter how much money you throw at it. The only way to be the best is to do it right and keep doing it.
Donít we just set up a website and away we go?
There is an old saying that is worth remembering in any business. ďIf it was that easy everybody would be doing itĒ. Although 1000ís of businesses set up websites each year. Very few realise that having a good website is simply not enough. The internet can be a bottom less pit to spend your time and money on if you are doing the wrong things. Transparent SEO get many companies who have been trading online for many years and spent 10ís of thousands of pounds asking for help.
Do we need a lot of money?
No. No matter how small your budget you can gain relative success online. Return on Investment (ROI) is the phrase of businesses throughout the world. Decide how much you can afford then find the best way to to invest it. Always have an idea what ROI you expect to get. Often the companies who spent 10ís of thousands of pounds could have achieved twice as much for half the cost had they been wiser and taken genuine advice & invested wisely in their search marketing.
Why should I choose Transparent SEO?
We are what we say "Transparent". We are a company who only work with online businesses that really want to be successful. We will work with you and decide what the best way is for you to invest your hard earned budget. We will tell you what we are doing, why we are doing it, what we expect to happen and what you will gain from it. Many companies can do similar services to us. However, we are in the business of building successful online companies. We are not in the business of spending peopleís money on services that are inappropriate for their current needs. We prefer to be part of your team rather than an outside company. After all, we are both looking for the same thing. "success for your business".
I want a quote not a hard sell. Can you do that?
As a transparent SEO company we do not and never have used hard selling techniques to gain business. If you ask for a quote our team will ask for some information to allow us to put together an accurate quote. This will then be sent back to you. If you wish to take our offer up you simply have to let us know. If we do not hear from you we will assume you do not require our assistance and leave things as they are. As we have already stated, we will only work with companies we are sure we can assist in achieving their goals.
When will I see results?
The results depend on the work taken. However, in our experience we have seen quantifiable regular results in most cases within 3 months. If any SEO Firm says they can give these results quickly. We would advise caution. The route to success is just that ďA routeĒ. It is not one giant leap. In many cases giant leaps are followed by giant falls. Controlled gradual development over is by far the best way to develop and in 99.9% of cases is significantly cheaper than trying a giant leap method. We market your business to gain the "snowball effect". The plans and marketing structure you put in place will grow naturally as your business develops.
We have our in house team to do the work. Do you offer consultancy services?
We do offer SEO consultancy services. In fact, many of our clients are consultant based clients. A lot of SEO companies do not offer this service as they prefer to keep their cards close to their chests and charge you for their staff to do the work. We want to teach our clients how to run their businesses online and how to develop them fully. This cannot be done by only telling half the story or no story at all. We want you to know what we know and be ready to do it yourself. We DO NOT want you to feel tied to us forever. This is unproductive, expensive and does not make for a successful situation. As SEO Consultants we will always agree terms prior to under taking any work. This way you will know what to expect from us.
Will I be contracted in?
Although Search engine optimisation &Search Engine Marketing is not a one week task and can take upto 3 months to see results coming through. We do not tie you to any time contracts or time frames. We will give you a set price for the job and that is it. If the job takes 2 days then it takes two days. If it takes 4 months then it takes 4 months. In each case we will tell you this at the beginning, and you will be aware of what you are getting and what to expect.
How much will this all cost?
As little or as much as you want to spend. If you send us details of what you are looking for our team may send you a quote and you can then decide whether you feel we are offering value for money. You are under no obligation and will not be pestered should you choose not to move forward.
How do we go about this?
Simply use the contact us form to drop us a line. We will ask for your website address or addresses, main company address. In the ask a question section just state what you are looking for or wanting to know and our guys will be in touch usually within 72 hours. As we are primarily a consultant based SEO firm we are able to give quotations for anything in relation to your online business.
Do you know everything about online marketing?
Definitely not. What we knew last week has changed due to the nature of the business we are in. However, our team of specialists and consultants live and breath Online Marketing and SEO. So we do know whatís happening and are bang upto speed on what we need for our clients. That is why we are able not to worry about contracts. Many of our clients keep using our services 52 weeks of the year. With many of them using our consultancy services.
If we ask for help and decide not to use your services will you keep pestering us?
Certainly not! TransparentSEO are fortunate enough to be able to pick and choose which clients we work with. We will only ever offer our services to companies we can help achieve their goals. Remember our name and you will see that we never ever chase clients. Every single client we get comes to us.